Emotional contagion is the phenomenon of having one persons emotions and related behaviors directly trigger similar emotions and behaviors in other people. Emotional contagion drives social media psychology today. This phrase is not jargon from a hollywood disaster flick, but emerges from a social experiment conducted by. Next, learn how facebook took advantage of emotional contagion by doing the following. We provide experimental evidence that emotional contagion occurs without direct interaction between people exposure to a friend expressing an emotion is sufficient, and in the complete absence of nonverbal cues. However, since this is infeasible in our massivescale setting, we. Emotional contagion drives social media massive scale research demonstrates that we catch and spread emotions online. Facebook experiment shows feasibility of massivescale. Facebook is causing a massive scale emotional contagion, according to a study by researchers at cornell university, which showed that positive emotions expressed by others on facebook influence. Experimental evidence of massivescale emotional contagion through social networks article pdf available in proceedings of the national academy of sciences 11124 june 2014 with 7,145 reads. Annotated bibliography experimental evidence of massive scale emotional contagion through social networks adam d.
The value of the paper is that its where facebook first started getting creative. Finally, the convergence time of the largescale network contagion process is long, and its final stabilization effect is relatively poor. Facebooks emotional contagion study and the ethical problem of co. Facebook confirms the networks massivescale emotional.
These results suggest that the emotions expressed by friends, via online social networks, influence our own moods, constituting, to our knowledge, the first experimental evidence for massive scale emotional contagion via social networks 3, 7, 8, and providing support for previously contested claims that emotions spread via contagion through a. For one week in january 2012, data scientists from cornell and facebook experimented on more than half a million people over the age of. Facebook is causing a massive scale emotional contagion, according to a study by researchers at cornell university, which showed that positive emotions expressed by. Experiments of this type, however, raise ethical concerns, as they require massivescale content manipulation with unknown consequences for. This phrase is not jargon from a hollywood disaster flick, but emerges from a social experiment conducted by facebook in collaboration with social scientists that. Facebooks emotional contagion experiment as a challenge. Emotional states can be transferred by emotional contagion large social network facebook examined over 20 year periodlonger lasting moods can be transferred through networks. All games were cracked the release group by 3dm and presented in the form of factfinding information. Evidence of massivescale emotional contagion through. Kramer, a, guillory, j, hancock, j 2014 experimental evidence of massivescale emotional contagion through social networks. Emotional contagion through social networks sosial. We provide experimental evidence that emotional contagion occurs without direct interaction between people exposure to a friend expressing an emotion is sufficient, and in the.
News feed algorithm for a large, randomly selected sample of. The massive scale experiment manipulated the news feeds of a large amount of facebook users and was successful in proving that emotional contagion happens also in online. Hancock, journalproceedings of the national academy of sciences of the. Facebook conducted a massive psychological experiment on 689003. Pdf emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their. The facebook emotional contagion experiment was a psychological study conducted by a group of researchers from facebook and cornell university to test whether an emotional bias in the newsfeed content of a facebook user can affect hisher own emotional state. This article analyzes the ethical discussion focusing on the facebook emotional contagion experiment published by the proceedings of the national academy of sciences in 2014. Upon its publication in june 2014, the paper was criticized for toying with facebook users emotions without their consent and for. Yaqing wang university at buffalo experimental evidence of massive scale emotional contagion through social networks. Facebook is the subject of a heated debate for a psychological experiment the company has conducted on nearly 700,000 people without their knowledge.
Facebook manipulated user news feeds to create emotional. The massivescale experiment manipulated the news feeds. People spend considerable time on digital media, and are thus often exposed to expressions of emotion by other people. The facebook experiment was carried out in 2012 and was related to. This exposure can lead their own emotion expressions becoming more similar to those of others, a process we refer to as digital emotion contagion. We show, via a massive n 689,003 experiment on facebook, that emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness. Massive scale emotional contagion informed bewilderment. Data from a large realworld social network, collected over a 20y period suggests that longerlasting moods e. Emotions can be shared across individuals in many different ways both implicitly or explicitly.
Kramer and colleagues stressed that no content was added to the subjects news feed. Measuring emotional contagion in social media emilio ferrara1,2 and zayao yang1 1school of informatics and computing, indiana university, bloomington, in, usa 2indiana university network science institute, bloomington, in, usa abstract social media are used as main discussion channels by millions of individuals every day. Experimental evidence of massive scale emotional contagion through social networks. Experimental evidence of massivescale emotional contagion through social networks. This work also suggests that, in contrast to prevailing assumptions, inperson. Evidence of massive scale emotional contagion through social networks 2014 pdf close.
In an experiment we would directly control each users emotional expression to see what impact it has on their friends emotional. We provide experimental evidence that emotional contagion occurs without direct interaction be. Experimental evidence of massivescale emotional contagion through social networks adam d. Emotional contagion is well established in laboratory experiments, with people transferring positive and negative emotions to others. Hancock 3 departments of communication and information science, cornell university, ithaca. This work also suggests that, in contrast to prevailing assumptions, inperson interaction and nonverbal cues are not strictly necessary for emotional contagion, and that the. If you drive an expensive car youre probably a jerk, scientists say. How can the extremely divergent characterisations of the same event be explained, and what do such conflicting perspectives spell out for the ethics of large scale online social experiments. A model and simulation of the emotional contagion of netizens in the. The unclear ethical terrain of online social experiments. Proceedings of the national academy of science, 111. Here, we elaborate a novel method for measuring the contagion of emotional expression.
Read texts from experimental evidence of massivescale emotional contagion through social networks and join the genius community of scholars to learn the meaning behind the words. One study had suggested that there were possibilities of emotional contagion in networks, but not proved the results for massive social networks. Experimental evidence of massivescale emotional contagion. Emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness. Hancockc,d a core data science team, facebook, inc. Experimental evidence of massive scale emotional contagion through social networks, adam kramer et al, proceedings of the national academy of sciences, june 17, 2014. Here, we propose an alternative method for detecting emotional contagion in massive social networks that is based on instrumental variables regression, a technique pioneered in economics 23. Pdf experimental evidence of massivescale emotional. This page from site skidrow games pc presents free games that can be download torrent for pc at maximum speed.
Kramer, a, guillory, j, hancock, j 2014 experimental evidence of massive scale emotional contagion through social networks. Facebook emotional contagion experiment know your meme. Experimental evidence of massive scale emotional contagion through social networks adam d. A subsequent analysis of the emotional content of the subjects posts in the following period was then conducted to determine whether exposure to emotional content would affect the subjects. A facebook experiment conducted with the cornell and the university of california provides evidence of massivescale emotional contagion through social networks. The details of the experiment were published in an article entitled experimental evidence of massive scale emotional contagion through social networks published in. Australasian human research ethics consultancy services pty ltd ahrecs. Another study researched whether nonverbal cues were necessary to produce emotional contagion or if verbal cues could be enough to make a difference, but failed to prove it. Happiness and other emotions spread between people in direct contact, but it is unclear whether massive online social networks also contribute to this spread. Staking out the unclear ethical terrain of online social. In what follows, we will discuss these questions, drawing on multiple examples of similar studies. Detecting emotional contagion in massive social networks. Detecting emotional contagion in massive social networks plos.
Goal of experimentproblems to be solved in experimentdetails of experimentconclusions. Evidence of massivescale emotional contagion through social. Last month, a report titled experimental evidence of massive scale emotional contagion through social networks was published, and social media users around the world had one epic freak out. Hancock c,d a core data science team, facebook, inc. Guillory 2 department of communication, cornell university, ithaca, and jeffrey t. With data from millions of facebook users, we show that rainfall directly influences the emotional content of their status messages, and it also.
105 866 1410 1024 1333 1516 300 250 1127 1518 399 806 1514 969 983 503 1562 504 1035 1092 169 455 764 516 425 1356 797 356 204 42 1015 1204 1423 549 405